Battle of the Brands
John Hancock’s outspoken CEO names names and points fingers at some high-profile brand offenders in his new book. He also offers some good advice on not screwing up your own company’s brand.
Content: Article | Authors: David D’Alessandro, Jennifer Reingold | Source: Fast Company | Subject: Marketing / Sales
Online Users Addicted to the Internet, Sex
Direct Marketing Industry Statistics
Strategic Sales Management: A Boardroom Issue
“The pressure is on for strategic sales management. We attempt to alleviate this pressure for all arenas by explaining first of all that strategic sales management works: we present data which reveal that corporate financial performance depends on a well-run sales force. We next turn to the importance of customer selection, customer focus and customer retention. We explain the importance of designing a sales force … [ Read more ]
Content: Article | Authors: Adrian J. Slywotzky, Benson P. Shapiro, Stephen X. Doyle | Source: strategy+business | Subject: Marketing / Sales
The New Rules for Digital Marketing
Rather than propose rules for the entire economy, Professors Vijay Mahajan (McCombs) and Jerry Wind (Wharton) focus their proposals on marketing. As contributing editors of the forthcoming book, Digital Marketing: Global Strategies from the World’s Leading Experts, Mahajan and Wind are out to reshape their discipline. What follows are key points paraphrased from Mahajan’s and Wind’s new rules for digital marketing, with selected excerpts from … [ Read more ]
Content: Article | Source: Texas – The McCombs School of Business Magazine | Subjects: Marketing / Sales, Strategy
How Many US Households Are Buying Online?
Brand Building Online
The Web’s True Digital Divide (Education)
Channel conflict: When is it dangerous?
Separating complaints from economic reality. When there is a conflict, there are effective options. Don’t overreact, but don’t get paralyzed either.
Content: Article | Author: Christine B. Bucklin | Source: McKinsey Quarterly | Subject: Marketing / Sales
Measuring the Value of eAdvertising
How to ‘Truck’ the Brand – Lessons from the Grateful Dead
Sound marketing principles from an unlikely source, the Grateful Dead rock group. Jerry Garcia and his fellow musicians emerged from the non-materialistic counterculture of the 1960’s to create an exceptionally strong and lucrative brand name that has stood the test of time, and even Mr. Garcia’s death in 1995. The basis of the Grateful Dead brand was the group’s sustained personal relationship with its customers, … [ Read more ]
Content: Article | Author: Glenn Rifkin | Source: strategy+business | Subject: Marketing / Sales | Industry: Music
Listcleanup.com
Direct marketers, start your engines! This site features one of the most useful Web-based tools we’ve found for traditional direct mail marketing. Via the site, users can access a wide range of list processing services. Just upload ASCII text delimited database files. The service will merge/purge, update addresses, and have files CASS-certified to take advantage of postal discounts through bar-coding. Files are returned in as … [ Read more ]
Content: Online Resource | Source: Mailnet Services Inc. | Subject: Marketing / Sales
Telemarketing Facts (U.S.)
US Online Population and Buying Distribution by Age
Who’s Mailing What! Archive
The Who’s Mailing What! database, brought to you by Target Marketing, allows you to search thousands of direct mail pieces by company, mailing category, mail date, mailer name, four-color, premium, self mailer, personalization and more. Zero in on what your competition is mailing, including tests and new offers. Use the search by category (e.g. web sites, jewelry, etc.) feature to peruse trends in business and … [ Read more ]
Content: Online Resource | Source: Target Marketing | Subjects: Competitive Intelligence, Marketing / Sales
Internet Activities of US Teens
US Print and Internet Yellow Pages Expenditures
Database Marketing Institute
If you don’t know your RFM from your ERA, it’s time to learn more about database marketing. This site is home to Arthur Hughes, author of “Strategic Database Marketing” and industry guru. At the site, he shares over 100 excellent articles covering everything from RFM basics to CRM to calculating customer lifetime value. The Database Marketing Institute is devoted to research and education, and educate … [ Read more ]
Content: Online Resource | Source: Database Marketing Institute | Subject: Marketing / Sales
Entrepreneurial Marketing: Lessons from Wharton’s Pioneering MBA Course
Content: Book | Authors: Amy Kallianpur, Howard Lee Morgan, Leonard M. Lodish | Subjects: Entrepreneurship, Marketing / Sales