2423 Posts Found

Up to 90% of technological innovations fail – and it’s usually because their manufacturers don’t put across the message of what they are for, Cass research shows.

Content: Article | Author: Caroline Scotter Mainprize | Source: Cass Business School | Subject: Marketing / Sales

People crave connection, self-expression, and exploration. Today’s winning companies are tapping into these basic human needs, both online and offline.

Content: Article | Author: Hana Ben-Shabat | Source: Kearney | Subjects: Customer Related, IT / Technology / E-Business, Management, Marketing / Sales

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to … [ Read more ]

Content: Book | Author: Daniel Pink | Subject: Marketing / Sales

This article from the McKinsey Quarterly archive analyzes six major changes that promised to transform future marketing efforts. These forces have largely proved to be as influential as predicted and continue to shape today’s challenges.

Editor’s Note: I enjoy reading old articles like these (1966) to see how they do and do not hold up with the passage of time.

Content: Article | Author: John D. Louth | Source: McKinsey Quarterly | Subject: Marketing / Sales

Value is not intrinsic, it is not in things. It is within us; it is the way in which man reacts to the conditions of his environment.

Content: Quotation | Subjects: Customer Related, Marketing / Sales

Marketing increasingly must work across boundaries with other functions such as IT, sales, and finance to execute shared decisions. But it is at these seams that communication most often breaks down and processes stall. They key to effective collaboration is to define clear roles and processes for shared decision making. This video, based on “Decision-Driven Marketing” — an article featured in the July/August 2014 issue … [ Read more ]

Content: Multimedia Content | Authors: Aditya Joshi, Eduardo Giménez, Gardiner Morse | Source: Harvard Business Review | Subject: Marketing / Sales

Harnessing the flood of data available from customer interactions allows companies to price appropriately—and reap the rewards.

Content: Article | Authors: Dieter Kiewell, Georg Winkler, Walter Baker | Source: McKinsey Quarterly | Subjects: IT / Technology / E-Business, Pricing

Using price analytics could help companies in many industries do a better job of understanding the profitability of specific products and services. One cornerstone is ensuring the transparency of all associated costs. Price analytics also addresses areas such as organizational structure, business processes, customer segments and product characteristics.

Content: Article | Authors: David A. J. Axson, Kurt Rosander | Source: Accenture | Subjects: Finance, Management, Pricing

Advertising is the tax you pay for being unremarkable.

Content: Quotation | Subjects: Advertising, Marketing / Sales

Online consumer feedback is growing exponentially and contains invaluable information about not only what consumers think of products and brands, but also about what they expect from a product. Some businesses view the vast amounts of online feedback about their products and services in a reactive light. Each positive review is a pat on the back that need not be investigated further; while each negative … [ Read more ]

Content: Article | Source: Accenture | Subjects: Customer Related, Market Research, Marketing / Sales

Sponsorships have become an integral component of marketing strategy. Yet many companies still do not effectively quantify the impact of these expenditures, even for events requiring significant spending. A systematic commitment to a menu of analytics approaches allows executives to identify sponsorships that create value as well as those that don’t live up to their names.

Content: Article | Authors: Jeff Jacobs, Kushan Surana, Pallav Jain | Source: McKinsey Quarterly | Subject: Marketing / Sales

Written by the world’s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

Content: Book | Authors: Jan-Benedict E.M. Steenkamp, Nirmalya Kumar | Subject: Marketing / Sales

Shifting marketing dollars from television to online advertising can pay off.

Content: Article | Authors: Eilene Zimmerman, Wesley R. Hartmann | Source: Stanford University | Subjects: Advertising, Marketing / Sales

You can get anything you want in this life if you help enough other people get what they want.

Content: Quotation | Subjects: Marketing / Sales, Personal Development

The product that will not sell without advertising will not sell profitably with advertising.

Content: Quotation | Subjects: Advertising, Marketing / Sales

Carmine Gallo shares the three simple secrets all inspiring messages share, and how inspiring executives and entrepreneurs tell their brand or product story in a way that’s understandable, memorable and emotional.

Content: Multimedia Content | Author: Carmine Gallo | Source: Stanford University | Subjects: Marketing / Sales, Personal Development

People seek out two things: information and entertainment. Offer them freely, and they’ll find you.

Content: Quotation | Subjects: Customer Related, Marketing / Sales, Organizational Behavior, Personality / Behavior

The moment you make a mistake in pricing, you’re eating into your reputation or your profits.

Content: Quotation | Subjects: Finance, Management, Marketing / Sales

Customers connect with businesses when they identify with their stories. Learn how to tell your story better with these 11 storytelling tips.

Content: Article | Author: Bruna Martinuzzi | Source: OPEN Forum (American Express) | Subjects: Marketing / Sales, Personal Development

If you want to develop and deliver a memorable story to your business audience — whether your listeners be employees, stockholders, or customers — you need to consider how to shape your storytelling. Here are some ways in which you might build your business story for maximum impact.

Content: Article | Authors: Karen Dietz, Lori L. Silverman | Subjects: Marketing / Sales, Personal Development