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If you’re not paying for something, you’re not the customer; you’re the product being sold

Content: Quotation | Author: Unknown | Source: LifeHacker | Subject: Marketing / Sales

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Greg Jarboe is the president and co-founder of SEO-PR and author of YouTube and Video Marketing: An Hour a Day. Guy Kawasaki asked him to help explain how to use it to enchant customers.

Content: Article | Author: Guy Kawasaki | Source: OPEN Forum (American Express) | Subject: Marketing / Sales

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Marco Bertini, Assistant Professor of Marketing, talks about developing a successful pricing strategy.

Content: Multimedia Content | Author: Marco Bertini | Source: London Business School | Subject: Pricing

Many companies are trying to cut costs by reducing the number of product classifications (stock-keeping units or SKUs) they offer. Here’s a story of a typical SKU optimization effort and 10 provocations that companies can use to help achieve lower costs, fewer out-of-stocks, higher revenues and lower prices.

Content: Article | Author: Bob Byrne | Source: Kearney | Subjects: Management, Marketing / Sales, Operations

How the simple rules underlying human decision making can have a huge impact on consumer behavior.

Content: Multimedia Content | Author: Daniel Goldstein | Source: London Business School | Subjects: Customer Related, Marketing / Sales

Data from mixed-mode questions are hard, if not impossible, to interpret accurately.

The first part of this article will give an example of a mixed-mode question and an analysis of how to interpret the results that such as question would produce. As you will see, mixed-mode questions, or scales, should be avoided.

The second part of this article will explore the problem of mixed-mode scales further and … [ Read more ]

Content: Article | Author: Carey V. Azzara | Source: MarketingProfs | Subject: Market Research

More and more, brands are recognizing that a strategic approach to content is becoming important. Content is moving from being among the final considerations of a Web-development project to being front and center in a digital-marketing strategy.

But content is merely a means to an end: Content drives conversations, conversations are how you engage with people, and engaging with people is the only way brands … [ Read more ]

Content: Article | Author: Steve Sponder | Source: MarketingProfs | Subject: Marketing / Sales

By guiding the design of customer interactions, the principles of behavioral science offer a simple, low-cost route to improved customer satisfaction.

Content: Article | Authors: John DeVine , Keith Gilson | Source: McKinsey Quarterly | Subjects: Customer Related, Marketing / Sales

Marketing mastery is crucial to achieving high performance, but how can it be achieved in an ever-evolving business landscape? In this podcast, one of several spotlighting the building block of high performance we call “distinctive capabilities,” we examine how high performers focus their marketing efforts across many fronts. Utilizing Accenture’s research identifying five core marketing capabilities as well as 120 supporting skills underlying them, we … [ Read more ]

Content: Multimedia Content | Source: Accenture | Subject: Marketing / Sales

I know that proper use of trademarks and service marks gets confusing for many entrepreneurs. The following is a simple and handy guide on the proper use of the marks in your business. It’s important to review your website and marketing material and make sure that you are preserving potential legal protection for your marks

Content: Article | Author: Jill Hubbard Bowman | Source: IP Law for Startups | Subjects: Legal, Marketing / Sales

If you are like most small businesses, though, video is likely the last type of content that you are actively using online to promote your business. After all, it seems much harder to produce than it really is. In fact, video can be the easiest type of content to create if you follow a few basic rules.

Content: Article | Author: Rohit Bhargava | Source: OPEN Forum (American Express) | Subject: Marketing / Sales

Find out what 4,213 marketers revealed about landing pages. Highlights include:

-> How to lift landing page conversions 48.35%
-> What landing page tests work best
-> Tips on copy, graphics and layout
-> The best tests to get the highest ROI

Plus, new research that will make any marketer cringe.

Content: Multimedia Content | Authors: Anne Holland, Tim McAtee | Source: MarketingSherpa | Subject: Marketing / Sales

Putting together a list of viable prospects, and ensuring that information about them is accurate and relevant, can be a daunting task. There are a myriad of list and contact vendors in the marketplace today, each with its own set of data.

But buying a marketing list that you have confidence in does not have to be a stressful process if you ask the right questions … [ Read more ]

Content: Article | Author: Chris Golec | Source: MarketingProfs | Subject: Marketing / Sales

Determining compensation for sales professionals is often a trade-off between salary and incentive-based plans. Anne Coughlan examined a multitude of compensation arrangements to discover the “best” plan for a person depends on a number of factors.

Content: Article | Author: Anne Coughlan | Source: Kellogg Insight | Subjects: Human Resources, Marketing / Sales

Seth Levine offers some ideas on pricing models.

Content: Article | Author: Seth Levine | Subject: Pricing

Given the rising pre-sales investment to pursue and win opportunities today, it’s increasingly important that organizations know why they are winning and losing sales opportunities. However, most firms, by their own admission, are weak in performing this analysis. A CSO Insights study found that only 18% of companies rate themselves as very good or world class in conducting win-loss (W/L) reviews, whereas 41% rate themselves … [ Read more ]

Content: Article | Author: Michael Perla | Source: North Highland | Subject: Marketing / Sales