2423 Posts Found

Check your stats: Your About Us page is probably one of the most visited and highest ranked pages on your website. For most small businesses, the About Us page is what most powerfully establishes credibility. That is, unless yours stinks.

Content: Article | Author: Jeff Haden | Source: BNET | Subject: Marketing / Sales

While the reason you are telling a business story may be quite different from the reason you tell a story at a party, the same techniques apply. Too often, company stories come across as dry and flat because they fall prey to these seven deadly sins.

Content: Article | Authors: Andy Smith, Jennifer Aaker | Source: OPEN Forum (American Express) | Subject: Marketing / Sales

Some useful tips for writing sales copy.

Content: Article | Author: Jamie Marsden | Source: Muse Traffic | Subject: Marketing / Sales

About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. It’s time for companies to look at products the way customers do: as a way to get a job done.

Content: Article | Authors: Carmen Nobel, Clayton M. Christensen | Source: Harvard Business School (HBS) Working Knowledge | Subject: Marketing / Sales

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What’s your story? Here are a few action steps and resources to get you started on your storytelling path.

Content: Article | Author: John Jantsch | Source: OPEN Forum (American Express) | Subjects: Marketing / Sales, Personal Development

Many companies have a significant opportunity to improve their top- and bottom-line growth by improving their processes and execution on pricing. As these authors point out, senior management teams must summon the analytical skills and courage to confront their reluctance about changing prices and align their pricing more closely with the value of their products or services.

Content: Article | Authors: Graeme K. Deans, Satoshi Watanabe | Source: Ivey Business Journal | Subject: Pricing

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When people think of selling goods over the Internet, many envision e-commerce sites such as Amazon or Zappos, but the majority of retail sales still happen offline. Jan Van Mieghem evaluated how vendor websites can lead to old-fashioned orders.

Content: Article | Author: Jan Van Mieghem | Source: Kellogg Insight | Subjects: IT / Technology / E-Business, Marketing / Sales

If you’re a B2B marketer, churning out awesome content in the form of whitepapers, articles, case studies, and the like is good—but you’re going to need more if you want people to keep paying attention.

Today’s audiences love watching online video. So what’s a B2B marketer to do to capitalize on all the video love?

Start producing more video content. But where’s all this new video … [ Read more ]

Content: Article | Author: Pete Savage | Source: MarketingProfs | Subject: Marketing / Sales

Twitter gets much more interesting and useful when you can filter out 99% of the junk that doesn’t apply to your objectives and focus on the stuff that matters.

The basic search.twitter.com functionality is fine for searching things that are being said about your search terms. The advanced search function offers more ways to slice and dice the stream, but still leaves some room for improvement … [ Read more ]

Content: Article | Author: John Jantsch | Source: OPEN Forum (American Express) | Subjects: Market Research, Marketing / Sales

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For some products and services, such as power tools or software, an owner’s manual is a very necessary and accepted part of the deal. But many businesses can take this notion to heart and use it as part of their education experience, even if others in the industry don’t practice this approach.

Content: Article | Author: John Jantsch | Source: OPEN Forum (American Express) | Subjects: Customer Related, Marketing / Sales

When you’re talking to the techie at the bottom of the food chain, you’re probably going to need to discuss the features and functions of your offering. However, once you get above that level, features and functions become increasingly irrelevant.

When you get to the real decision-makers — the people with power to buy a big ticket B2B purchase — you’ll find that they are … [ Read more ]

Content: Article | Author: Geoffrey James | Source: BNET | Subject: Marketing / Sales

Dan Heath talks about how to get your ideas across through the power of testable credentials.

Content: Multimedia Content | Author: Dan Heath | Source: OPEN Forum (American Express) | Subject: Marketing / Sales

Your sales and marketing organizations are the most critical links to customers. Having well-oiled sales and marketing machines that work well together can make all the difference in successfully addressing revenue and growth.

The alignment of those two organizations determines how well a company attracts buyers and sells to them. The relationship is more than just a simple handoff at the point a lead is generated; … [ Read more ]

Content: Article | Author: Laura Patterson | Source: MarketingProfs | Subject: Marketing / Sales

CEOs are often the last defense against unrestrained discounting that degrades margins and destroys value.

Content: Article | Author: John Kador | Source: Chief Executive | Subject: Pricing

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It’s called a continuity sale, and variations of it abound all over the place. If you’ve ever seen or used a business punchcard — you know, those “buy five pizzas, get one free” deals — you’ve seen continuity sales at work.

Here’s the thing: they work in virtually any service business to increase the number of sales you’ll make.

Content: Article | Author: Trent Hamm | Source: OPEN Forum (American Express) | Subject: Marketing / Sales

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