Online & Email Newsletters Jump 475%
Three Secrets to Make a Message Go Viral
Viral marketing has become a hip, low-cost way to reach a lot of people very quickly — with little effort. But as marketers slash ad budgets, “viral” needs to mean more than “free” and “fueled by prayer.” Making an idea contagious isn’t a mysterious marketing art. It boils down to a couple of simple rules.
Content: Article | Authors: Chip Heath, Dan Heath | Source: Fast Company | Subject: Marketing / Sales
Always On: Advertising, Marketing, and Media in an Era of Consumer Control
We stand at the beginning of a consumer-centric age–an era with potentially enormous returns for leaders in marketing, advertising and media–if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained … [ Read more ]
Content: Book | Authors: Christopher Vollmer, Geoffrey Precourt | Subject: Marketing / Sales
But for You I’ll Charge an Additional 10 Percent
Pricing software can spot pointless discounts and other profit-killers, but it isn’t cheap.
Content: Article | Author: Yasmin Ghahremani | Source: CFO Publishing | Subjects: Finance, IT / Technology / E-Business, Pricing
Email Marketing to Hit $2B by 2014
Mobile Ad Revenues to Hit $1.5B by 2013
Groundswell:Winning in a World Transformed by Social Technologies
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.
When consumers you ve never met are rating your company … [ Read more ]
Content: Book | Authors: Charlene Li, Josh Bernoff | Subject: Marketing / Sales
The Two Most Powerful Words in Advertising
Discover the two most powerful words in advertising and how to use them to explode your response fairly easily and consistently.
Content: Article | Author: Gary Bencivenga | Subject: Marketing / Sales
115 Marketing Strategies For Small Business
The most common question entrepreneurs ask me, is “how can I improve my marketing with no or little money?” With this in mind, I asked for help from the TPE community and here is what I got… 115 ideas. Skim them or read them in detail, but whatever you do make sure you go through the list. Just one of these ideas … [ Read more ]
Content: Article | Source: The Toilet Paper Entrepreneur | Subject: Marketing / Sales
Mobile Marketing to Jump 26% in 2009
Maximizing Lead-Generation Marketing ROI, Part 3: Measuring Effectiveness
How do you know whether your lead-generation program is working and delivering a good ROI for the company?
Content: Article | Author: Jim Lenskold | Source: MarketingProfs | Subject: Marketing / Sales
Eclipsed by E-mail, Direct Mail to Tumble 39% by 2013
Online Ads Spark Nearly as Many Searches as Clicks
Maximizing Lead-Generation Marketing ROI, Part 2: Insight, Alignment, and Action
The need to better align the sales and marketing organizations is generally well known. They are connected through their shared roles in motivating customer-purchase activities and divided by different cultures that concentrate on distinct portions of the customer-purchase funnel.
There’s no doubt that alignment is good, but what must you ultimately accomplish to drive performance and profitability?
The big opportunities are tied to driving better-informed actions, which … [ Read more ]
Content: Article | Author: Jim Lenskold | Source: MarketingProfs | Subject: Marketing / Sales
Pricing: An Eternity of Frustration?
The issue of pricing sometimes feels like a Sisyphean task. It’s hard work to push price up a hill. Before you can reach your goal, the rock tends to fall back down. The potential value erodes, often cannibalized by excessive discounts, generous payment conditions or free-of-charge services. For all the work of setting a high price, companies rarely achieve that price. There is a better … [ Read more ]
Content: Article | Authors: Annett Tischendorf, Martin Dürr | Source: Kearney | Subject: Pricing
Pricing Strategy: From Labyrinth to Lethal Weapon
When does pricing become a competitive weapon in the corporate arsenal? Execution that is consistent, sustainable and easily repeatable allows organizations to implement pricing strategy effectively. Such execution makes companies more agile in competitive circumstances and more highly responsive to changes in market conditions, thereby benefiting the bottom line.
Keys to sustainable pricing execution include a comprehensive pricing process, effective organizational design, robust tactical capabilities and … [ Read more ]
Content: Article | Author: Steven Tom | Source: Deloitte | Subject: Pricing
Net Pocket Price Waterfall
Top NINE Excuses For Not Making Quota
Reps blame lackluster results on everything from their coworkers to the economy, but there’s just one good explanation for underperformance.
Content: Article | Author: Geoffrey James | Source: BNET | Subject: Marketing / Sales
Enduring Ideas: The industry cost curve
In one of a series of interactive presentations, McKinsey director Rob Latoff offers insight into the industry cost curve, a business school classic for understanding pricing. By bringing discipline and a practical set of definitions to bear, this framework can be applied to real-world, competitive markets.
Content: Article | Author: Rob Latoff | Source: McKinsey Quarterly | Subjects: Economics, Pricing, Strategy