2423 Posts Found

Search engine optimization (SEO) has become an important marketing tool. With so many professionals paying so much attention and money to SEO efforts, I am shocked by a huge mistake I see made repeatedly – site redesigns that break old links.

Content: Member-Contributed Content | Author: Jeff Blum | Source: MBA Depot | Subjects: IT / Technology / E-Business, Marketing / Sales

A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book … offers a managerial focus – with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives … integrates marketing, R&D, production engineering, and financial … [ Read more ]

Content: Book | Authors: Glen L. Urban, John R. Hauser | Subject: Marketing / Sales

By now, your marketing goals are clearly defined and you’re ready to run a multivariate test. Which elements, or factors, should you test?

Content: Article | Author: Eric J. Hansen | Source: MarketingProfs | Subjects: Market Research, Marketing / Sales

Television spots, word-of-mouth, viral ads. Marketing managers have more options at their disposal than ever before. But how to decide? Harvard Business School professors Sunil Gupta and Thomas Steenburgh offer a way for managers to conceptualize the most effective approach.

Content: Article | Authors: Sunil Gupta, Thomas Steenburgh | Source: Harvard Business School (HBS) Working Knowledge | Subject: Marketing / Sales

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Goldstein, Martin and Cialdini meld social psychology, pop culture and field research to demonstrate how the subtle addition, subtraction or substitution of a word, phrase, symbol or gesture can significantly influence consumer behavior. Interspersing references to Britney Spears, the Smurfs and Sex and the City with more academic concepts such as loss aversion and the scarcity principle, the authors illustrate the simple and surprising approaches … [ Read more ]

Content: Book | Authors: Noah J. Goldstein, Robert B. Cialdini, Steve J. Martin | Subjects: Marketing / Sales, Personal Development

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Desiring alignment and delivering it are two different matters. We have found that the concept of a brand promotes alignment between external expectations and internal actions. In marketing terms, brand represents the expectations associated with a product or service that differentiates it from competitor offerings in the minds of customers and influences customer opinion, choice, and behavior. We can adapt this definition to define three … [ Read more ]

Content: Article | Authors: Dave Ulrich, Norman Smallwood | Source: Leader to Leader | Subjects: Leadership, Management, Marketing / Sales

Bringing a new product to market is one of the most costly and risky activities that any GM faces.

Voice-of-the-customer research and stage gate reviews have improved the odds of achieving success. But do they go far enough?

Three important tasks are frequently overlooked even though they offer the ability to identify weak links early on.

So, how can you overcome the odds? Arm your team with a … [ Read more ]

Content: Article | Author: Michael Barr | Source: MarketingProfs | Subjects: Market Research, Market/Investment

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Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this. Here’s a list of 50 ideas (in no particular order) to help move the conversation along.

Content: Article | Author: Chris Brogan | Source: chrisbrogan.com | Subject: Marketing / Sales

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Locating top performers in the global economy.

Content: Article | Source: Inc. Magazine | Subjects: International, Marketing / Sales

Getting your business labeled green though a certification program has many benefits, but as companies are discovering, the simple act of choosing which program opens up a world of complications.

Content: Article | Author: Tilde Herrera | Source: GreenBiz.com | Subjects: Marketing / Sales, Social Responsibility (ESG)

Underperforming salespeople are perhaps the greatest cause of frustration to sales executives and financial loss to business owners. The cost of hiring and keeping a bad salesperson can range from six to seven figures annually. To make matters worse, many companies waste money by trying to train sales skills in people who will never improve. Research shows that the most important factor for success is … [ Read more ]

Content: Book | Authors: Chris Croner, Richard Abraham | Subjects: Human Resources, Marketing / Sales

Dr. Chris Croner, a clinical psychologist and author of “Never Hire a Bad Salesperson Again,” gives examples of the types of questions to ask a sales candidate in order to determine a person’s drive. (video length: 05:04)

Content: Multimedia Content | Author: Chris Croner | Source: BNET | Subjects: Human Resources, Marketing / Sales

Debit or credit? Paper or plastic? Lease or buy? Public or private school? Have you made the right choices? Probably not, according to the important new research on the science of choice. In clear and entertaining style, Nudge: Improving Decisions About Health, Wealth, and Happiness provides a crash course on how and why humans are prone to make bad choices, and what we can do … [ Read more ]

Content: Book | Authors: Cass R. Sunstein, Richard H. Thaler | Subject: Marketing / Sales

Can subtle features of everyday situations really enhance our health, wealth, and happiness? A new book shows that they can, and that it is possible to proactively structure situations to nudge us toward better choices while protecting, or even expanding, individual freedoms.

Content: Article | Author: Richard H. Thaler | Source: Capital Ideas | Subject: Marketing / Sales

Many companies allocate as much to advertising as they do to capital expenses, but they can only guess at the return on their marketing investment. BCG’s holistic approach, which is founded on zero-based budgeting, differentiation of investment levels by brand and market segment, and precise metrics, ensures that dollars are well spent. Applying it has helped companies free up as much as 20 percent of … [ Read more ]

Content: Article | Authors: Hubert Hsu, Jens Harsaae, Joe Manget, John Bogert | Source: Boston Consulting Group (BCG) | Subject: Marketing / Sales

IESE Prof. Cosimo Chiesa’s new book outlines 40 tips grouped into six categories, packed with practical insights for sales directors.

Content: Article | Author: Cosimo Chiesa | Source: IESE Insight | Subjects: Management, Marketing / Sales