2423 Posts Found

Abundance has satisfied, and even over-satisfied, the material needs of millions—boosting the significance of beauty and emotion and accelerating individuals’ search for meaning.

Content: Quotation | Author: Daniel Pink | Source: Harvard Business Review | Subjects: Customer Related, Marketing / Sales, Personality / Behavior

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The dizzying barrage of new marketing technologies is leading to confusion, the rule of “hype,” and bad marketing investments and decisions. Beyond “e” is designed to help sales and marketing executives look beyond current e-business fads to understand the fundamentals that will distinguish sales and marketing leaders in the future. The book provides a blueprint for using advances in technology—including but not limited to the … [ Read more ]

Content: Book | Author: Stephen Diorio | Subjects: IT / Technology / E-Business, Marketing / Sales

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Much quantitative data—what we now think of as hard, concrete facts—are really quite soft and abstract.

Think about it. We come up with a question—say, how’s morale? We create abstract categories related to that question, categories like trust, confidence, or autonomy; we use these categories to formulate statements in some kind of survey; we give the survey to lots of people; we ask them to … [ Read more ]

Content: Quotation | Author: Diana McLain Smith | Source: ChangeThis | Subjects: Market Research, Miscellaneous, Organizational Behavior

Venkat Rao offers a visualization of a very obvious way to understand markets at the broadest level: segment all products and services based on what customer need they serve on the Maslow hierarchy.

Content: Article | Author: Venkatesh Rao | Source: ribbonfarm | Subject: Marketing / Sales

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the largest site in the world on all aspects of how we change what others think, believe, feel and do. There are already over 2500 pages here, with much more to come. [Hat Tip to Guy Kawasaki]

Content: Online Resource | Subjects: Management, Marketing / Sales, Organizational Behavior, Personal Development

Guy Kawasaki analyzes the results of a CNET Networks three-part study called “The Influencer Study from CNET Networks: Challenging Perceptions.” It explored the structure of social networks, the motivations for giving advice, and methods of acquiring information. The results challenge three commonly-held perceptions:
1. The Few Inform the Many.
2. They Share Because They Know More.
3. A Single-Minded Focus.

Content: Article | Author: Guy Kawasaki | Sources: CNET, How to Change the World | Subject: Marketing / Sales

Here’s a quick update on what’s hot and what’s not in the world of search engine optimization.

Editor’s Note: by its nature, this is a topical article, but some of the metrics suggested should be of long-lasting value and even those that aren’t should provide ideas for other metrics…

Content: Article | Author: Stephan Spencer | Source: MarketingProfs | Subject: Marketing / Sales

The drive to achieve high performance through sustained top-line growth is dominating the strategic agenda of most global companies, and that has placed an even more intense focus on the productivity of sales organizations. Many corporate leaders have been trying to meet the challenge to generate growth and improve sales effectiveness by focusing on process improvements, cost reductions, sales tools and training. However, for most, … [ Read more ]

Content: Article | Author: Kevin F. Bandy | Source: Accenture | Subject: Marketing / Sales

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Reichheld, a director of Bain & Co., a strategy consulting firm in Boston, takes an old-fashioned concept?loyalty?and shows its relevance to customer retention and long-term profit growth. His position seems obvious, but its import has been lost amid the rapid turnover in the current business climate. He notes that major companies replace half their customers in five years, half their employees in four and a … [ Read more ]

Content: Book | Author: Frederick F. Reichheld | Subjects: Customer Related, Marketing / Sales

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A common, fundamental disconnect between getting the message out and closing the deal can lead to lost sales opportunities. But it doesn’t have to.

Content: Article | Authors: Barbara Sullivan, Graham Ericksen | Source: strategy+business | Subject: Marketing / Sales

Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.

Content: Multimedia Content | Author: Malcolm Gladwell | Source: TED Conferences LLC | Subjects: Market Research, Marketing / Sales, People

Here’s a ten-second method to build better rapport with a customer. I can testify that it works, as I’ve used it literally hundreds of times. It’s a close to a “Jedi Mind Trick” sales technique as I think you’re ever going to find.

Content: Article | Author: Geoffrey James | Source: BNET | Subjects: Marketing / Sales, Personal Development

Any incentive will cost the company something, so make sure that whatever incentive you use actually causes prospective customers to take the next step in their buying process.

Content: Article | Author: Kristin Zhivago | Source: MarketingProfs | Subject: Marketing / Sales

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Anthropology professor Mike Wesch of Kansas State University presented this lecture at the Library of Congress on June 23rd, 2008.

Content: Multimedia Content | Author: Mike Wesch | Subjects: Marketing / Sales, Miscellaneous