2423 Posts Found

How exactly do you create an effective piece of content?

A recent infographic from Orbit Media Studios outlines an effective strategy for developing high-performing articles.

The piece covers the 17-step process the firm follows internally, from developing the concept to editing and polishing.

It also shows when and how to reach out to your external network for feedback and contributions.

Content: Article | Source: MarketingProfs | Subject: Marketing / Sales

Don’t take a lack of external data as an impediment—it may actually be a gift, since purchasable data is almost always from a conventional way of meeting needs, and is available to your competitors too. Your own experiments allow you to generate your own data; this gives you insights that others don’t have. If it is difficult (or unethical) to experiment, look for the “natural … [ Read more ]

Content: Quotation | Authors: Charles Conn, Robert McLean | Source: McKinsey Quarterly | Subjects: Market Research, Marketing / Sales

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more data-driven decisions.

However, almost half of B2B marketing managers claim that determining real business contribution levels from PR agencies is a difficult task. Much more can be done to measure the success of media campaigns, … [ Read more ]

Content: Article | Author: Jamie Kightley | Source: MarketingProfs | Subjects: Marketing / Sales, Public Relations

If you’re responsible for marketing the new product, you might start by watching late-night TV. Pay particular attention to the informercials: They will teach you what you need to get your new product adopted more quickly.

Content: Article | Author: Allen Weiss | Source: MarketingProfs | Subject: Marketing / Sales

Every thriving enterprise is propelled by a strong customer value proposition (CVP)—a product, service, or combination thereof that helps customers more effectively, conveniently, or affordably do a job they’ve been trying to do.

Content: Quotation | Author: Mark W. Johnson | Source: ChangeThis | Subjects: Marketing / Sales, Strategy

Shared content is a goldmine for marketers, but it’s tough to determine exactly what moves viewers enough to want to share. A new study from Wharton marketing professor Jonah Berger and Daniel McDuff of Microsoft Research looks at the emotional triggers — happiness, sadness, and even disgust — that make people want to share advertising content.

Content: Article | Authors: Daniel McDuff, Jonah Berger | Source: Knowledge@Wharton | Subjects: Advertising, Marketing / Sales

In my work as an angel investor and advisor, I often find myself dishing out the same advice: Do the work to make sure you are building a product that people will actually find valuable. That requires an incredibly deep understanding of the user, their hopes, and their motivations, instead of taking the easier path of operating off of untested assumptions.

Many entrepreneurs may do this … [ Read more ]

Content: Article | Author: Sunita Mohanty | Source: First Round Review | Subjects: Entrepreneurship, Market Research, Marketing / Sales, Project Management

A direct line of communication between a sales ops leader and someone analyzing user behavior is hugely valuable. Together we can go through the data and figure out what we need to change in our process. Who should sales development reps be calling? Who should the customer success team be worried about for renewals? Your analytics person could say, “Hey, here are your top users, … [ Read more ]

Content: Quotation | Author: Don Otvos | Source: First Round Review | Subject: Marketing / Sales

You always want to compensate your reps based on what they can actually control. You want to tie as much of people’s compensation as you can to things like “meetings set” or “demos given” — actual activities. When you’re at a startup, it’s hard to figure out what your quotas should be — there’s usually no precedent, so you throw a number out there, and … [ Read more ]

Content: Quotation | Author: Don Otvos | Source: First Round Review | Subjects: Compensation, Human Resources, Marketing / Sales

A customer-referral program can be an easy, low-cost way to boost sales.

Content: Article | Author: Etelka Lehoczky | Source: Inc. Magazine | Subject: Marketing / Sales

By gauging consumer sentiment, you’re not guessing what consumers want and tweaking prototypes. Rather, you’re either validating or disproving your assumptions with data that’s already in the marketplace. Compared with surveys, focus groups, and other traditional methods of obtaining customer feedback, sentiment analysis generates better insights faster, allowing you to incorporate those insights into product design more quickly. By shortening the product development cycle, you … [ Read more ]

Content: Quotation | Authors: Bharat Kapoor, Scott Tsangeos | Source: Kearney | Subjects: Customer Related, Market Research

Because more than one writer is composing your thought leadership articles and blog and social media posts, you need to establish guidelines to ensure that all content (including your website’s) has a cohesive voice—the voice of your business.

How do you create content marketing guidelines?

Content: Article | Author: Mindi Zissman | Source: MarketingProfs | Subject: Marketing / Sales

Product/market fit isn’t a diploma you hang on your company’s wall. It’s a moving target that you constantly have to monitor. Take it from me — you can find it, only to watch it slip through your fingers.

Content: Quotation | Author: Bob Moore | Source: First Round Review | Subjects: Management, Marketing / Sales

Long before people began plastering their likes, dislikes, loves, hates, thumbs up, and thumbs down across the Internet, companies relied on focus groups and surveys to gauge what consumers thought about their products

Content: Article | Authors: Bharat Kapoor, Scott Tsangeos | Source: Kearney | Subject: Market Research

One of the most common startup failure modes is investing in too many channels at once, and as a result not investing in any one channel enough. As an example, betting big on both SEO and virality feels like a really good idea (“We’ll grow twice as fast!”), but in practice it rarely works. And it’s often not clear that either of these routes are … [ Read more ]

Content: Article | Authors: Dan Hockenmaier, Lenny Rachitsky | Source: First Round Review | Subjects: Entrepreneurship, Marketing / Sales

While your mind is racing with ideas for nurture campaigns, lead generation and follow-up emails, consider the essential elements that should be included in every email before you jump into your automated email marketing tool.

As part of our internal proofing and QA process, we use this checklist to ensure best practices are in place.

Content: Article | Author: Candice Grow | Source: SmartBrief | Subject: Marketing / Sales

Sales and Marketing alignment is both critical to achieve and difficult to measure.

Content: Article | Author: Justin Gray | Source: MarketingProfs | Subject: Marketing / Sales

Here’s my simple definition of product/market fit: The value of each user is greater than the cost of bringing them into the product. It means there are enough customers out there and you can efficiently bring them in. […] There are a lot of product/market fit definitions out there that focus on how many users love you. But that misses a key ingredient: the profitability … [ Read more ]

Content: Quotation | Author: Nikhyl Singhal | Source: First Round Review | Subjects: Customer Related, Marketing / Sales, Project Management

In The Ends Game, professors Marco Bertini and Oded Koenigsberg explain how companies can help their customers meet goals by rewriting the rules of commerce.

Content: Article | Author: David Lancefield | Source: strategy+business | Subjects: Business Model, Marketing / Sales, Strategy

Take a look at some of the best market research tools to see how each one can help you understand the market and ensure that you come out a winner.

Content: Article | Author: Aleh Barysevich | Source: MarketingProfs | Subject: Market Research