2423 Posts Found

New software calculates precisely how much you should charge to squeeze maximum profit from every product, at any time.

Content: Article | Author: Amy Cortese | Source: Business 2.0 | Subjects: Marketing / Sales, Pricing

Supply chains and marketing channels are being redrawn as e-business, consolidation, and integrated supply alter the relationship between manufacturer, distributor and customer. This evolution is much more complicated than the naïve predictions that distributors would be “disintermediated” as customers and manufacturers established direct relationships. But how can manufacturers best leverage their existing industrial channels to grow in this era of uncertainty?

Content: Article | Author: Adam J. Fein | Source: MarketingProfs | Subject: Marketing / Sales

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The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Content: Quotation | Source: MarketingProfs | Subjects: Advertising, Marketing / Sales

This article looks at the typical lack of formalized marketing planning programs and offers some thoughts on developing one, including possible problems.

Editor’s Note: This is a longer article that contains some good information but also a lot of useless rambling. I recommend a basic skim first. I personally found the second half of the article much more valuable than the first.

Content: Article | Author: Lyndon Simkin | Source: ManagementFirst | Subject: Marketing / Sales

In this issue of Spotlight Professor A ‘Parsu’ Parasuraman speaks to editor Sarah Powell about the concept of techno-ready marketing and the implications of techno-readiness for marketers.

Content: Thought Leader | Source: Emerald Now | Subjects: Marketing / Sales, People

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Here’s a great summer project: Gather your sales brochures, product bulletins, Web page copy, white papers, news releases, sales presentations, annual and quarterly reports…and so on. How clearly and consistently is a differentiated position expressed? Does it read like fodder from several different companies? Well, it doesn’t have to.

Content: Article | Author: Jim McBurney | Source: MarketingProfs | Subjects: Management, Marketing / Sales

Despite growing interest in building up bases of customers who research online and shop offline, such consumers might actually not be worth the effort.

Content: Article | Source: CyberAtlas | Subject: Marketing / Sales

Statistical Resources on the Web offers number hunters an excellent starting point. The site is divided into more than 200 categories of links, from aging and advertising to weather and wildlife. Clicking on “Transportation,” for example, yields statistics on — among other subjects — crash tests, used cars, automotive production, drivers’ licenses, and highway finance. Want to know the percentage of woman-owned businesses in Alabama, … [ Read more ]

Content: Online Resource | Source: University of Michigan Library | Subjects: Market Research, Reference / Search

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This is a great site. ePodunk provides in-depth information on more than 25,000 communities around the country, from Manhattan to Los Angeles, Pottstown to Podunk. (Podunk actually exists in upstate New York.) So, when you’re looking to target markets and you want to learn about the audience you’re reaching, this is a good place to get the lay of the land. Enter a city or … [ Read more ]

Content: Article | Source: ePodunk | Subjects: Demographics, Miscellaneous

Despite bigger and better data warehouses, fancier analytical tools, and a growing body of data-mining knowledge, companies continue to struggle with the concept of database segmentation. For now, segment profiles in most companies remain simply good bed-time reading.

Content: Article | Author: Stephen Shaw | Source: MarketingProfs | Subject: Marketing / Sales

Probably the most important thing you’ll do with your new company/new launch/new initiative is find the right name. Here are some tips.

See companion article at:
Content: Article | Author: Graeme Thickins | Source: Darwin Magazine | Subject: Marketing / Sales

Ad*Access takes an historic look back at advertising that was shaped by-and helped shape-the first half of the 20th century in the United States. The sophisticated searchable database tracks down images and information on some 7,000 advertisements printed in U.S. and Canadian newspapers between 1911 and 1955. The ads come from five subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II. A … [ Read more ]

Content: Online Resource | Source: Duke University | Subjects: Advertising, History | Industry: Advertising

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Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed to almost everybody. Will you give him permission to come in and show you the future?

See related sidebars:
The Four Rules of Permission
Content: Article | Author: William C. Taylor | Source: Fast Company | Subject: Marketing / Sales

Though a bit topical, this short piece offers some useful general pricing observations.

Content: Article | Authors: Raman Muralidharan, Rhonda Germany | Source: strategy+business | Subjects: Marketing / Sales, Pricing

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