E-Ad Revenue up 1.9% in First Half 2002
Marketers Turn to Metrics to Measure the Impact of Their Initiatives
Until recent times marketing was perhaps the only corporate department that did not use metrics that were meaningful to bottom-line-oriented CEOs and CFOs. But that indifference to metrics is becoming a thing of the past. Marketing executives are paying more attention than ever to ways in which they can measure the impact of marketing initiatives on their companies’ financial performance. Developing appropriate metrics to capture … [ Read more ]
Content: Article | Source: Knowledge@Wharton | Subject: Marketing / Sales
Advertising Spending Worldwide
What Brings Them In and What Keeps Them Coming Back
Many businesses on the Internet spent wildly doing whatever it might take to attract customers to their sites. It soon became clear that the challenge was not simply to bring the customers in the door, but also to retain these customers for future purchases. The quest was on to discover what tactics had the most appeal to the Internet shopper. This study reveals survey data … [ Read more ]
Content: Article | Author: David J. Reibstein | Source: The Wharton School | Subjects: Industry Specific, Marketing / Sales | Industry: Retail
E-Mail Format: Which Way to Go?
Going With Your Gut: Affective Cues in Consumer Judgment and Choice
A BMW is the ultimate driving machine and Pontiac builds excitement; Louis Vuitton bags signal who you are or want to be; Armani suits make you feel like a “million bucks.” When making buying decisions, your feelings are often more engaged than you realize, and sometimes, you go with your “gut feel,” even in the face of credible information about better features provided by the … [ Read more ]
Content: Article | Authors: Amitava Chattopadhyay, Laurence Ashworth, Peter Darke | Source: INSEAD Knowledge | Subject: Marketing / Sales
How Women Buy
The buying mind of a woman is a sophisticated and powerful tool. Marketers should try to tap into the characteristics of her buying mind that will guide her to thinking that what your company provides is, indeed, what she wants. Here are those characteristics…
Content: Article | Authors: Andrea Learned, Lisa Johnson | Source: MarketingProfs | Subjects: Demographics, Marketing / Sales
Is Performance-Based Pricing the Right Price for You?
Not every industry or company can benefit from performance-based pricing. But where there is a fit, PBP can be a powerful tool that merges the interests of buyers and sellers, says Harvard Business School professor Benson Shapiro.
Content: Article | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Marketing / Sales, Pricing
Market Positioning Strategies
Ad Age Data Center
The Ad Age DataCenter provides exclusive advertising and marketing industry data compiled by the Ad Age Research Department. This constantly updated collection includes more than 600 separate charts arranged in the four major categories:
– Marketers
– Media
– Agencies
– Salary Surveys
Content: Online Resource | Sources: Advertising Age, Crain Communications Inc | Subjects: Advertising, Industry Specific | Industry: Advertising
The Channel Advantage: Going to Market With Multiple Sales Channels to Reach More Customers, Sell…
Content: Book | Authors: Lawrence G. Friedman, Timothy R. Furey | Subject: Marketing / Sales
CIO As Marketeer
Companies must transform their mass-marketing thinking, with IT at the core.
Content: Article | Author: Regis McKenna | Source: Optimize Magazine | Subjects: IT / Technology / E-Business, Marketing / Sales
Advertising Spending vs. CRM Spending (U.S.)
Business Buying Behavior
The Five Most Important Words in Email Marketing
You may not be able to pronounce it, but you better remember it. PVBIT stands for the five things that email marketing must have for a successful B2B or fundraising application.
Content: Article | Author: David Patterson | Source: MarketingProfs | Subject: Marketing / Sales
The Selling Fox: A Field Guide for Dynamic Sales Performance
Content: Book | Author: Jim Holden | Subject: Marketing / Sales
Managing Key Accounts for Best Results
“… a practical guide to account management. It puts the reality into phrases such as building a business partnership a concept claimed by many companies but achieved by few. It tries to explain in usable terms what goes into an account plan and the other forms and processes of account management.
Using three continuing case studies, personal action points and accounts of actual successful (and … [ Read more ]
Content: Article | Author: Ken Langdon | Source: TheWorkingManager.com | Subject: Marketing / Sales
VerticalResponse iBuilder Postcard
Want to get the word out about a new product or service? Postcard marketing is hot. At VerticalResponse, you can create and send printed postcards via First-Class mail right from your desktop. An easy-to-use tool guides you through the process, from choosing artwork (you can also upload your own) to writing your message. Once complete, you view your print-ready masterpiece as a PDF so you … [ Read more ]
Content: Online Resource | Source: VerticalResponse | Subjects: Industry Specific, Marketing / Sales | Industry: Direct Marketing
UK Accepts SMS Adverts
CensusScope
CensusScope is “your portal to Census 2000 data.” The site, brought to you by the Social Science Data Analysis Network (SSDAN) at the University of Michigan, offers easy-to-use tools for investigating U.S. demographic trends. In addition to raw data, you will find many graphical views, such as the usual charts and graphs detailing population by race, age structure, family structure and so on. But wait, … [ Read more ]
Content: Online Resource | Source: Social Science Data Analysis Network (SSDAN) | Subjects: Demographics, Market Research