Kevin Roberts (CEO, Saatchi & Saatchi)
A trademark plays defense. It’s the way that you protect what you’ve already built up. It’s your copyright, your patents, your table stakes. But a trustmark plays offense. It’s the emotional connection that lets you go out and conquer the world!
Content: Quotation | Source: Fast Company | Subject: Marketing / Sales
Inside the (Twisted) Mind of the Average Consumer
Classic economics assumes that people always act rationally when it comes to money. Behavioral economists like Dan Ariely are proving that the truth is much stranger.
Content: Article | Author: Paul Keegan | Source: Business 2.0 | Subjects: Economics, Marketing / Sales
Spacedisk, Inc: Marketing a Global Distributed Application Platform on the Internet
The fast paced Internet environment provides opportunities to those nimble firms that are capable of revising their business model in real time. Professors Jochen Wirtz and Jill Klein present the case of Spacedisk, Inc. in an effort to demonstrate the power of adaptability and collaboration in e-space.
Content: Case Study | Authors: Jill Klein, Jochen Wirtz | Source: INSEAD | Subjects: Marketing / Sales, Strategy | Company: Spacedisk Inc.
Associations Unlimited
Associations Unlimited combines data from the entire Encyclopedia of Associations series and includes additional IRS information on nonprofit organizations, for a total of nearly 457,000 organizations. The database also contains association materials — brochures, logos and membership applications. Public and academic librarians, library users, business people and staff of nonprofit associations find Associations Unlimited an indispensable source for: locating national, international and local associations; monitoring … [ Read more ]
Content: Online Resource | Source: Gale | Subjects: Competitive Intelligence, Marketing / Sales
Online classified ad spending grows 38%
Sales: What Works Now
For years the sales just came. Now it’s the questions that won’t stop coming. Here’s how smart companies are tackling today’s toughest selling challenges.
Content: Article | Author: Susan Greco | Source: Inc. Magazine | Subject: Marketing / Sales
unsolicited commercial e-mail (UCE a.k.a. Spam) Numbers
Online Advertising Grows Up
Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company’s Most…
Content: Book | Author: Noel Capon | Subjects: Management, Marketing / Sales
Tradeshow Success: 5 Marketing Tactics That Can Make a Difference
Studies show that tradeshow sales beat comparative spending on advertising, direct mail, and other marketing efforts. So how do you get the tradeshow you attend to really pay off? Be the tradeshow’s top trader.
Content: Article | Authors: Joe Combs, Myla Wagner | Source: MarketingProfs | Subject: Marketing / Sales
Speaking to the Analytical Mind
Robert Bly explains how to persuade the engineer to take action. If you take the broader view, this is information about how you sell to the Analytic personality type – engineers generally possess strongly analytical personalities. So if you hope to persuade them, you can’t ignore their needs, anymore than you can ignore the needs of your Amiables, Expressives and Assertives.
Content: Article | Author: Robert Bly | Source: GrokDotCom | Subjects: Advertising, Marketing / Sales
US Online Advertising Spending, by Vehicle, 2000-2001
Show Us the Money! Exploring New Revenue Management
For some products and services, there’s only so much to go around. But when it comes to putting a price tag on what’s in demand, high fixed cost industries that supply scarce, perishable resources find that it’s not as simple as asking for the total opportunity cost. Professors Dimitris Bertsimas and Ioana Popescu explain their breakthrough ideas in the field of revenue management and how … [ Read more ]
Content: Article | Authors: Dimitri Bertsimas, Ioana Popescu | Source: INSEAD Knowledge | Subject: Marketing / Sales
Overall US Advertising Declined in 2001
Catalogers Excel in E-mail
How to Conduct, Get the Most From Shows and Exhibits
Today, the trade show “business” consumes more than $750,000,000 a year from firms just like yours. For most organizations, these shows represent a tremendous expense. As such, you must make certain you are getting maximum return for your investment and minimize wasted time and money.
Content: Article | Author: Andy Marken | Source: MarcommWise.com | Subject: Marketing / Sales
Broadband and Advertising: That’s Entertainment
Put Search Engine Marketing in Your Web Design
There are a number of techniques that can be used to ensure your site is indexed and well positioned in the major search engines. While SEM techniques change constantly, the following are currently important for good positioning.
Content: Article | Author: Paul J. Bruemmer | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales
Neuman / Martha Bayles
Neuman surveyed the available evidence and found what advertisers and educators already knew–that most human beings are “obdurate, impenetrable, resourcefully resistant” toward any message, regardless of medium, that does not fit “the cognitive makeup of the minds receiving it.”
Wrote Neuman: “The mass citizenry, for most issues, simply will not take the time to learn more or understand more deeply, no matter how inexpensive or convenient … [ Read more ]
Content: Quotation | Sources: The Perverse in the Popular, The Wilson Quarterly | Subjects: Marketing / Sales, Personality / Behavior
Grassroots Marketing
Here Inc.com presents homegrown marketing ploys to jump-start sales, increase your customer base, and help get new products to market. Topics include:
– Acquiring Customers
– Product Sales
– Word of Mouth
– Partnerships
– Trade Shows
– More Original Approaches
Content: Article | Source: Inc.com | Subjects: Marketing / Sales, Small Business