Taking the Measure of Customer Loyalty
Consumer Buying Behavior
Kids Have Sizeable Online Presence
Sharpening the Focus of Focus Groups
Focus groups can run aground for many reasons, yielding information that’s of little use to your business. Here’s how to glean the facts you need, according to Kirsten Sandberg in the Harvard Management Communication Letter.
Content: Article | Author: Kirsten D. Sandberg | Source: Harvard Business School (HBS) Working Knowledge | Subject: Market Research
Advertising World
This site, maintained by the University of Texas, claims to be the most extensive collection of advertising-related links on the Web.
Content: Online Resource | Source: University of Texas at Austin | Subjects: Advertising, Industry Specific | Industry: Advertising
John Wanamaker
Half my advertising is wasted. I just don’t know which half.
Content: Quotation | Source: Knowledge@Wharton | Subjects: Advertising, Marketing / Sales
Evaluating E-Mail Marketing Effectiveness (Or Not)
Value Based Pricing Saves the Day!
Hammered by competitive thrusts and pressured by customer demands for lower prices, companies are increasingly finding prices in a downward spiral. But price problems are rarely pricing problems! Value pricing provides the alternative!
Content: Article | Author: George E. Cressman Jr. | Source: CEO Refresher | Subjects: Management, Pricing
The American Customer Satisfaction Index
Established in 1994, the American Customer Satisfaction Index (ACSI) is a uniform and independent measure of household consumption experience. A powerful economic indicator, the ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for companies, industry trade associations, and government agencies. The ACSI is produced through a partnership of the University of Michigan Business School, the American Society for … [ Read more ]
Content: Online Resource | Sources: American Society for Quality (ASQ), CFI Group, University of Michigan Business School | Subjects: Economics, Market Research
College Students Are Tech-Savvy Spenders
The 21 Truths About Generating Qualified Leads
“Over the past 35 years, I have been involved in the development and deployment of scores of business-to-business lead generation programs. Here are the 21 most significant truths I’ve learned.”
Content: Article | Author: Lee Marc Stein | Source: MarketingProfs | Subject: Marketing / Sales
How to Design the Perfect Product
Start with Craig Vogel and Jonathan Cagan. Integrate style and technology with a dash of fantasy. Apply to everything from toasters to cars.
Also see Vogel and Cagan’s list of the top-15 best-designed consumer products of the past 100 years at:
Content: Article | Author: Keith H. Hammonds | Source: Fast Company | Subjects: Marketing / Sales, Miscellaneous
MailersClub
With all the self-service resources available to direct marketers online, there’s no reason to ever leave your desk again. At MailersClub, you can design and order everything from postcards and self-mailers to a mailing list of targeted prospects. Digital printing technology eliminates the need for minimum quantities and set-up charges, which is a real cost-savings that technology has brought to the DM marketplace. After your … [ Read more ]
Content: Online Resource | Source: MailersClub | Subjects: Industry Specific, Marketing / Sales | Industry: Direct Marketing
FedBizOpps
FedBizOpps.gov is the single government point-of-entry (GPE) for Federal government procurement opportunities over $25,000. Government buyers are able to publicize their business opportunities by posting information directly to FedBizOpps via the Internet. Through one portal – FedBizOpps (FBO) – commercial vendors seeking Federal markets for their products and services can search, monitor and retrieve opportunities solicited by the entire Federal contracting community.
Content: Online Resource | Source: FedBizOpps.gov | Subjects: Marketing / Sales, Miscellaneous | Industry: Government
Hispanics Have Buying Power
Dan Janal’s Guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers…
Content: Book | Author: Daniel S. Janal | Subject: Marketing / Sales
Industry Spending on Interactive Marketing
ADSlogans Unlimited Sloganalysis
Got slogan? If you want to assess just how good your slogan is, take the online Sloganalysis challenge here. This handy little quiz was developed to work hand in hand with the company’s informative article, “The Art & Science of the Advertising Slogans.” The quiz and article serve as promotion for AD Slogans Unlimited, which provides a number of fee-based slogan creation and research services. … [ Read more ]
Content: Online Resource | Source: ADSlogans Unlimited | Subjects: Advertising, Marketing / Sales
Marketleap Search Engine Marketing Tools
Marketleap offers an excellent link popularity tool that finds out who is linking to your site, and then runs benchmarking reports to show you where you stand in comparison to competitors and other major online players. Enter your URL, those of up to 3 competitors, select your industry and get the report. Also use the verification tool to see your website’s placement in 30 of … [ Read more ]
Content: Online Resource | Source: Marketleap | Subjects: Free Stuff / Tools, Marketing / Sales
How to Calculate Market Shares
Have you ever been in a situation where your competitor claimed a market share that was not even close to the calculations you gave to your senior management? Or where annual reports claimed market shares you could not retrace in your calculations? Understanding how you can calculate – and use – market shares can be extremely useful.
Content: Article | Author: Estelle Métayer | Source: CEO Refresher | Subjects: Competitive Intelligence, Market Research