John Roth

Our strategies must be tied to leading-edge customers on the attack. If we focus on the defensive customers, we will also become defensive.

Mind Your Core Business

Want IT to deliver shareholder value? Start identifying what’s core to competitive advantage and what’s only context, then build systems accordingly. But beware: What’s core today quickly becomes context tomorrow.

Geoffrey Moore

Competitive advantage is a function of two variables: the amount of customer-valued differentiation between what your company offers and that of its direct competitors, and the sustainability of that differentiation over time. The greater the difference and the longer you can sustain it, the more attractive your prospects for creating above-average returns for investors.

From an investor’s point of view, any business process that creates additional … [ Read more ]

iMotors: New Competition in Used Cars

iMotors offers customers the chance to custom-order used cars online, all for low, low prices. But can its business plan deliver profitability? And how will it sustain its advantages in the face of growing competition? Professor Ron Adner and Charles Nunn ask you to consider the management’s next steps in this case study.

The Collaboration Continuum

Understand the full goals and complexity of collaboration before moving forward.

Disruption: The Art of Framing

Your chief competitor creates a breakthrough technology. Should you frame that event inside your company as a threat or opportunity? The answer in this Harvard Business Review excerpt by HBS professors Clark Gilbert and Joseph L. Bower just may surprise you.

Joining Forces: Role of Alliances in Entrepreneurial Success

Entrepreneurs or a venture team often engage in a torturous, checkered process of nurturing and idea into a successful business. Professors Yves Doz and Peter Williamson show that alliances, at different stages of venture development, may help reduce the burn rate as well as improve the chances of success. Download the full text of this working paper to find explanations on an applied managerial level, … [ Read more ]

There Is No Alternative to …

How do you develop strategy in an uncertain economy? Meet TINA: There Is No Alternative. First, Royal Dutch/Shell pioneered the system of scenario planning to anticipate dramatic changes in the world. But when everything starts to change, the way to do planning is to focus on things that don’t change.

Drawing the Line or Making Waves: Disruptive Technology & Competition

If someone asked you to take a look at the level of competition in the technology market, you would normally begin by grouping obvious competitors and customers. But you might get a more accurate answer if you started the other way around – first considering the factors of the competition which subsequently indicate rival market boundaries. INSEAD professors Ron Adner and Peter Zemsky propose a … [ Read more ]

Spacedisk, Inc: Marketing a Global Distributed Application Platform on the Internet

The fast paced Internet environment provides opportunities to those nimble firms that are capable of revising their business model in real time. Professors Jochen Wirtz and Jill Klein present the case of Spacedisk, Inc. in an effort to demonstrate the power of adaptability and collaboration in e-space.

Strategic Rollups: Overhauling the Multi-Merger Machine

The acquisitions binge of the ’90s has turned into the value trough of today. Here’s how to rebuild a vacuumed company.

The Myth of Corporate Synergy

It’s a slippery concept, synergy. Few really understand it. Yet the word is thrown around to justify all big mergers today. Too bad it’s a baseless idea.

Maintaining momentum in mergers

Whilst global mergers and acquisition are as popular as ever, critics increasingly point to the high failure rate of even the most high profile ones, with Daimler Chrysler the latest case in point. Based on first hand experience of many mergers, this article focuses on three aspects of the phenomenon. What determines whether a deal goes through or fails to happen? What are the key … [ Read more ]

Turning Industry Convergence to Your Advantage

Why has it proven so difficult to deliver the potential benefits of industry convergence in practice, even when the end consumer is crying out for them? Industry convergence is a straightforward idea in theory. But three things have to happen before it can be turned into practical advantages for consumers and profits for suppliers:
– Strategy convergence
– Knowledge convergence
– Context … [ Read more ]

Rhodex-Puguet S.A.

Rhodex-Puguet has long been a leader in the specialty chemicals market. Its success has been attributed to heavy investment in R&D, but lately, instead of producing innovative, new products, it’s having problems with missed deadlines, overworked staff and unclear expectations. So what does a firm do when it finds its R&D suddenly stands for Returns Declining? Professor Arnoud De Meyer challenges you to find the … [ Read more ]

Strategy: From Prescriptions to Propositions

Strategy implementation is often overlooked or taken for granted within the field of strategy. Yet managers know that a new strategy has limited usefulness unless it can be successfully applied. The purpose of this paper is to explore some of the assumptions in prescriptions typically found in the literature on this topic and to draw on theory to develop propositions for strategy implementation. … [ Read more ]