1338 Posts Found

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Robert Filek

Strategy without process is little more than a wish list.

Content: Quotation | Source: Quisic | Subject: Strategy

Measurement and tracking of brand equity in the global marketplace – The PepsiCo experience

Marketing practitioners and academics alike regard brand equity as a platform upon which to build a competitive advantage, future earnings streams, and shareholder wealth. Nevertheless, the conceptualization and measurement of brand equity, including its sources and outcomes, remain a challenge.

Content: Article | Authors: Dwight R. Riskey, Paulette Kish, Roger A. Kerin | Source: ManagementFirst | Subjects: Marketing / Sales, Strategy

The Mind Of The Strategist: The Art of Japanese Business

Originally published in 1982, this classic guide to the inner workings of the strategic thinking process offers provocative insights into the ways that the Japanese think strategically and focuses on helping western business people free up their creative power to improve the odds of creating winning strategic concepts.

Content: Book | Author: Kenichi Ohmae | Subjects: International – Asia, Strategy

Has Outsourcing Gone Too Far?

Farming out in-house operations has become a religion. Faith must now be tempered by reason.

Content: Article | Authors: Daniel Woolson, Kurt Speckhals, Ronald C. Ritter, Stephen J. Doig | Source: McKinsey Quarterly | Subjects: Outsourcing / BPO, Strategy

Strategy as if Knowledge Mattered

Managing knowledge is hot! Before we get carried away, why not stop to link knowledge and strategy?

Content: Article | Authors: Brook Manville, Nathaniel Foote | Source: Fast Company | Subjects: Knowledge Management, Strategy

To Bundle or Not to Bundle?

Bundling – the sale of two or more products in a package – is everywhere. American consumers are stuffed with combo meals, value packs and the like. Microsoft even fought (and if somebody may wonder, still is fighting) one of the biggest legal battles in US history over it. But what makes bundling so attractive to companies and what are its legal pitfalls?

Content: Article | Author: Stefan Stremersch | Source: MarketingProfs | Subjects: Marketing / Sales, Strategy

Disaster Recovery and Business Continuity Planning

Some enterprises have been able to leverage their year 2000 efforts—particularly BCP and year 2000 command centers—to respond to disaster threats. Most enterprises, however, developed plans merely to satisfy audit requirements, and suspended their contingency planning efforts shortly after 1 January 2000. As a result, their plans could not be applied to the 11 September 2001 disaster because enterprises, processes and personnel change over time, … [ Read more ]

Content: Article | Source: Gartner | Subjects: IT / Technology / E-Business, Strategy

Making the Most of Uncertainty

Shape or adapt? For years, executives have regarded the question as perhaps their most fundamental strategic choice. Is it better for a company’s competitive position to try to influence, or even determine, the outcome of crucial and currently uncertain elements of an industry’s structure and conduct? Or is the wiser course to scope out defensible positions within an industry’s existing structure and then to move … [ Read more ]

Content: Article | Author: Hugh Courtney | Source: McKinsey Quarterly | Subject: Strategy

Charles E. Lucier and Janet D. Torsilieri

Managed learning is a more efficient and effective means of achieving the strategic agenda that leverages the natural dynamics of organizational change and knowledge creation and use.

Content: Quotation | Source: strategy+business | Subjects: Learning, Strategy

Business-to-Business Electronic Commerce: Mondus.com, an E-marketplace for Small- and Medium- Enterprises

The Internet offers yet another forum where buyers and sellers can meet. In terms of efficiency, simplicity and accessibility, what elements make up the best online marketplaces? Michael Mueller and Professor Tawfik Jelassi present the case of mondus.com, a B-2-B website that began just two years ago and struck success. What makes the firm work so well? In this case, you’ll find the insights to … [ Read more ]

Content: Case Study | Authors: Michael Mueller, Tawfik Jelassi | Source: INSEAD | Subjects: IT / Technology / E-Business, Strategy | Company: mondus.com

How Do Fast Companies Work Now?

Imagine a company (iFormation) started by the best-connected investment bank in the world, by a leading management-consulting firm, and by one of the top venture-capital firms. Give it $300 million — and set it loose to reinvent big business.

Content: Article | Author: Keith H. Hammonds | Source: Fast Company | Subjects: General, Strategy