CEOcast is a financial news site for investors that specializes in interviews with chief executives of small- to medium-sized public companies. The CEOs are given a chance to describe their businesses and then are questioned about recent financial results. Not exactly hostile interviews, these sessions are nevertheless an interesting chance to hear top execs discuss their industries and how they run the business. What we like is the ability to listen to CEOs by industry, fifteen of them, including consumer staples, healthcare, and utilities. Each CEO interview is accompanied by a Web page devoted to that company, listing its products, a list of institutional investors, and news releases from the firm. [HBS Working Knowledge]
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Very thought-provoking view of organizational culture and self-perception, the key component of what I call internal branding.