How to Communicate Clearly During Organizational Change

Why is it so hard for leaders to send clear, effective signals to followers? There are three main ways in which leaders too often send confusing signals to their organizations. Get them right, and you can signal clearly and effectively; fail to pay attention to how and what you are signaling in these three modes, and you will have confusion at best — and at worst, the opposite of the strategic changes you’ve asked for.

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