In the last year or two there has been much talk about demand-driven supply networks (DDSN). A simple search on Google for “DDSN model” will return pages of information about DDSN. Despite this and all the noise about small and medium business (SMB) in the enterprise applications arena, information about DDSN for SMBs is virtually nonexistent. The irony of this is that SMBs constitute the majority of the supply chain and yet case studies and reports make little or no mention of them.
What does this mean? Is DDSN an IT strategy for large enterprises only, or can SMBs also take advantage of the benefits DDSN brings? In this article, we explore the concepts of DDSN in simple terms and discuss how SMBs have the possibility to employ DDSN as a strategic competitive direction, from which to cultivate new growth as apposed to just striving for lowered costs.
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