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The TCB Review is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
The TCB Review is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
Public relations has two roles: advocacy and counsel. Counsel usually takes a backseat to advocacy, which always seems more urgent at the moment. But effective counsel can make advocacy less critical. Many CEOs look for good writing from their PR counselors because that’s the stuff of advocacy. What they should be looking for is good thinking, which is the foundation of effective counsel.
Content: Quotation
Author: Dick Martin
Source: The Conference Board Review
Subject: Public Relations
Author: Dick Martin
Source: The Conference Board Review
Subject: Public Relations
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