Dick Martin

Among a CEO’s most important responsibilities is to define workers’ common mission and set the course toward it. The CEO needs to become the company storyteller, the keeper of the sustaining myth that nourishes people on their journey together. But if the CEO is, for many employees, the personification of the company, it’s their immediate boss who people listen to for evidence of what really matters. Unfortunately, in most corporations, first-line supervisors are often the forgotten managers. Though surveys identify them as employees’ preferred channel of communication, they often know as little as the people they are paid to supervise.

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