CIOs at established companies can help identify and foster disruptive innovation to ensure future growth in existing and emerging markets.
Content: Article
Authors: Clayton M. Christensen, Jeremy Dann, Mark Johnson
Source: Optimize Magazine
Subjects: Innovation, Strategy
Authors: Clayton M. Christensen, Jeremy Dann, Mark Johnson
Source: Optimize Magazine
Subjects: Innovation, Strategy
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discusses two types of disruption: those that create new markets, such as PCs and diabetes self-care products, and those that penetrate a market by taking advantage of a significantly lower-cost business model like steel mini-mills and discount retailers; offers a litmus test for each type.
Excellent points. Concise and sharp.