Fortune uncovers 12 truths about how the Net really changes business in this six-part article. The 12: (1) The Internet isn’t as “disruptive” as we thought; (2) If it doesn’t make cents, it doesn’t make sense; (3) Time favors incumbents; (4) Making a market is harder than it looks; (5) There is no such thing as “Internet time”; (6) “Branding” is not a strategy; (7) Entrepreneurship cannot be systematized; (8) Investors are not your customers; (9) The Internet still changes everything; (10) The Internet changes your job; (11) The distinction between Internet companies and non-Internet companies is fading fast; (12) The real wealth creation is yet to come; Also includes inteviews 8 New Ecnomomy folks.
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