Frequently varying online prices in response to changing market conditions can maximize returns and create a potential new source of competitive advantage. So why are so few companies putting this strategy to use?
Content: Article
Authors: Ajit Kambil, Vipul Agrawal
Source: Outlook Journal (Accenture)
Subjects: Pricing, Strategy
Authors: Ajit Kambil, Vipul Agrawal
Source: Outlook Journal (Accenture)
Subjects: Pricing, Strategy
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