A great innovator knows when something that’s being asserted is actually an assumption. Understanding the difference is important, because when you’re dealing with a certainty, you’re less likely to challenge it. It’s an assertion, and, therefore, you may follow it blindly and it may run you into a ditch. A great innovator will treat that same statement as an assumption, which lets them respond differently. They can say, “I’m seeing something different, and, therefore, I may take a different path.”
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