Innovation, at its simplest, is identifying a valuable problem to solve, using a technology to solve that problem, and putting it inside a business model that allows it to scale as quickly as possible to create value. If you have that mental model in mind, how easy or difficult is it for those pieces to come together end to end in your organization? We often see innovation teams almost get sequestered to do prototypes or pilots or one-offs. If you disconnect your innovation team from the ability to influence the customer or the user, the likelihood that it can have genuine impact is very low.
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