China is on the CEO’s agenda of virtually every global company, with a powerful concern – Intellectual Property (IP) – increasingly capturing top attention. Large sums of money and future strategic positions are at stake amidst a jungle of IP issues in China. Leading companies pursue three key IP objectives in China: defending and monetizing IP rights, influencing and monitoring the development of key standards, and managing the relationship between IP concerns and the broader business strategy. The paper presents emerging solutions and a “health check” to help the CEO get started on these objectives.
Content: Article
Authors: David Michael, Kevin Rivette
Source: Boston Consulting Group (BCG)
Subject: International – China
Authors: David Michael, Kevin Rivette
Source: Boston Consulting Group (BCG)
Subject: International – China
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