Familiar Yet Fatal: 10 Common Pathologies of Failed Change Efforts

75% percent of ambitious change programs fail to capture long-term value. Despite these grim odds, globally, organizations spend $10 B annually on change management efforts. That is understandable in some ways — in our evolve-or-perish environment, organizations cannot afford to stay still. But more fundamentally, it suggests that organizations need to rethink the “tried and tested” approaches to change management. Our research suggests that change efforts and leaders fall victim to 10 conventional and flawed “change-isms” — mental models, assumptions, and frameworks prevalent in change management.

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