Five Battle-Tested Rules of Online Retail

This article takes says the following five rules have been learned about e-tailing thusfar:
Rule 1: You don’t have to put the whole damn store online
Rule 2: Turn your inventory as quickly as possible
Rule 3: Customers like to know what they’re buying
Rule 4: Keep shipping costs to a minimum, and don’t blindside your customers with them
Rule 5: Use the Internet to get to know your customers better than ever before

Also of value is their Web File sidebar which looks at the following related issues:
– Online Sales
– Supply Chain Management
– Fulfillment
– Marketing
– Case Studies
– The Future of E-tail