Let’s suppose that the “usability” mantra you’ve heard over the past few years has finally convinced you that conducting user research with your target audience is an essential aspect of your company’s Web site development efforts.
What are your first steps? How do you manage a lab-based usability project from the early planning stages through delivery of a great findings report for the development team?
Here are five things to consider that will help you plan a successful test, set realistic expectations with your colleagues, stick to a budget, and wind up with actionable results.
Content: Article
Author: Lon Taylor
Source: MarketingProfs
Subjects: IT / Technology / E-Business, Marketing / Sales
Author: Lon Taylor
Source: MarketingProfs
Subjects: IT / Technology / E-Business, Marketing / Sales
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