For years, applicants looking to read examples of admissions essays submitted to top business schools could buy books with such names as 101 Business School (MBA) Essays That Made a Difference or 65 Successful Harvard Business School Essays. The books promised readers an inside look at what admissions officers were looking for, along with elements of a successful business school essay.
The latest player is a new essay service and website called Wordprom.com, founded by MBA graduates Gili and Ori Elkin, who are looking to turn that old-fashioned model on its head—and raising the hackles of B-school admissions officers.
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