I believe that all people are creative, in their own way. Not all people are good at creating lots of really great ideas, nor do they have to be. Innovation success comes not from a single innovator or team, but from a number of people and teams coming together to fill a set of nine innovation roles. These roles must be filled in order for innovation projects to move forward and achieve success. I would argue that most people excel at one or more of these nine innovation roles, and that when organizations put the right people in the right innovation roles, the organization’s speed and capacity for innovation will increase.
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