Industry leaders are smart about their use of technology. They understand that IT is an enabler, a means to a business end that is always measured in market position, operating results and earnings. If such a company happens to become a technology innovator as a by-product of these objectives, fine. Otherwise, they are willing to let competitors absorb the cost and risk of technology experimentation and to let Moore’s Law (which states that data density will double every 18 months) work its efficiencies over time.
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