Of course, innovations are exceptions because the system is built for something else; the system is built for perpetuation, control, and efficiency […] To encourage innovation, to create a real constituency for What Could Be, companies need to unleash ideas, passion, and commitment across the company. We have to move from innovations as exceptions; move beyond innovation as a specific role or structure, beyond innovation as a once-in-a-while project, to thinking about innovation as a deep capability.
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