Gary Hamel [Archive.org URL]

A new sense of direction doesn’t come from a few smart people, who have all been in the company for 20 years, getting together and thinking about it. You have to dramatically increase the strategic variety that’s there, create thousands of new ideas out of which you can look for new themes and directions. And then the role of top management is to be the editor. That is, top managers move from being the creators of strategy to searching for the patterns in the streams of ideas that — in the most innovative companies — constantly emerge in the organization.

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