MobilCom has an ear for its business – the reselling of mobile phones – and its sharp senses have also picked up on a diversification opportunity in Germany. Should this young, successful company plunge into the action, or is the deal too much to handle too fast? In their case studies, Erol Ali Dervis and Professor Laurence Capron explain how this company handled those questions.
Authors: Erol Ali Dervis, Laurence Capron
Subjects: Industry Specific, Strategy
Company: MobilCom AG