Now, here’s the dilemma: A lot has been said and written about capabilities — but most companies don’t really understand how to plan for them. And capability is a factor that still doesn’t have an equal place in the business-planning process: It’s not at the table along with finance and marketing. This goes beyond the old problem of the HR department not having equal standing in a company. This isn’t just about human resources. Capability is an issue that affects almost every function in a company. But when you sit through business-planning meetings, there’s an enormous amount of time and energy devoted to strategy, vision, finance, and marketing — and almost no time devoted to the issue of capability. And, in the end, it’s capabilities that carry the day.
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