The challenges of generating growth in low-growth contexts are very different from those of managing growth in high-growth contexts. A new article by IESE’s Julia Prats and Marc Sosna, together with R. Velamuri of CEIBS, offers a framework of four growth scenarios that firm units can use to map themselves, in order to identify the particular barriers they face and the actions needed to overcome them.
Content: Article
Authors: Julia Prats, Marc Sosna, Ramakrishna Velamuri
Source: IESE Insight
Subject: Strategy
Authors: Julia Prats, Marc Sosna, Ramakrishna Velamuri
Source: IESE Insight
Subject: Strategy
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