How to Write a Job Description That Actually Gets People to Apply

On the spectrum of managerial chores, writing a job description probably falls somewhere between conducting employee performance reviews and filing expense reports — high on tedium, low on immediate gratification. But experts advise shifting your perspective. Instead, see it as a chance to showcase how your organization’s vision, brand, and values connect with what jobseekers care about most. To get the attention of potential candidates, follow these steps: 1) Reflect on the qualities, knowledge, experience, and skills that would make a candidate a good fit. 2) Highlight how the job connects to the organization’s strategy. 3) Showcase opportunities for growth. 4) Emphasize skills, not diplomas 5) Highlight autonomy. 6) Choose your words carefully. 7) Be transparent about rewards. 8) Don’t be boring.

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