If There’s One Thing CRM Tells Us: Don’t Do PLM the Same Way [Archive.org URL]

Product lifecycle management (PLM) doesn’t work, but it should. Fundamentally, the idea that we can design better products and bring them to market more quickly by leveraging knowledge and experience from our own value chain and our customers and suppliers, is a sound one.

It’s just that buying PLM doesn’t always make that happen. In my view, industry’s general approach and attitude to PLM very much mimics the early days of customer relationship management (CRM), and lessons abound from that experience that should help when tackling the “ifs” and “hows” of PLM investment.

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