Can E-tailers Find Fulfillment with Drop Shipping?

Consider this scenario: You establish a website and advertise products on it. When customers send in orders, you forward them to your wholesaler or distributor, who ships the orders directly to customers’ homes with your company’s label on them. You completely avoid the enormous costs and risks involved in inventory, warehousing, and fulfillment. Too good to be true? That depends, says a new paper by … [ Read more ]

Making Use of All That Data

Point of sale (or bar code) data offers information riches for margin-strapped retailers and their partners-if they can overcome the technology and business hurdles to using it effectively.

How ‘Atmospherics’ Can Differentiate Retail Outlets

How a consumer is influenced by atmospheric factors – music, colours, smells – is the subject of much conjecture. What follows is a guide on how to monitor these effects and how some factors can influence spending patterns.

Finding Sustainable Profits in E-Commerce

The author argues that to sustain a competitive advantage, Web retailers must align their strategies with the product characteristics and buying practices of customers in their market segment. He divides the dot-com retail market into four segments on the basis of the type of good sold and describes the strategies needed to succeed in each.

International Retailing

Why do some retailers expanding abroad perform better than others? This article looks at some of the reasons why and introduces the concept of psychic distance in explaining performance variations.