There is a fundamental ‘profit disconnect’ in business today. Companies work to bring a product to market by investing significant effort and money in research and development, distribution, and marketing strategies. But when it comes to setting a price – how businesses get compensated for their hard work and financial risk – most companies drop the ball. Critical pricing decisions are often made using arbitrary ‘this is the way we’ve always done it’ methods. Companies are shortchanging themselves every day.
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »