Irrational Exuberance – The Power of Branding

PLEASE NOTE
The TWM site is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.

The concept of branding is one of the most talked about topics in modern business. To the converted, it’s an effective way to build a substantial business which continues to feed on itself. To the uninitiated, it seems to be much ado about nothing. Many millions of dollars are spent in the name of building a brand. Yet, its value remains intangible and hard to define.

There are many beliefs about what brands do in modern business, and a great deal of value is often attributed to famous brands around the world. In this article, we will explore what brands are, why they carry value and what it takes to build a successful brand.

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterShare on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon
There Are No Comments
Click to Add the First »