Think Small. This slogan launched the Volkswagen Beetle back when Americans drove tanks with fins and it might well be the slogan of small business today. Small businesses often look a bit insignificant next to the Hummers of the Fortune 500, but like the Beetle, small business actually has economics on its side: it’s the bugs of the business world that are creating the most jobs. Faculty from Emory University and its Goizueta Business School explore the strengths and challenges of small business in the U.S.
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