Is Your Organization Built for the Consumer? [Archive.org URL]

Efficient consumer response is a “win-win-win” process for consumers, suppliers, and retailers, says Harvard Business School visiting scholar Dirk Seifert. In an interview with HBS Working Knowledge, he explains why.

Editor’s Note: I don’t see anything scholarly or particularly new and insightful about this concept, especially for those with some operations background, but might be of interest to others…of course your comments are encouraged…

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