For over 10 years Jason Calacanis (founder of Silicon Alley Reporter, Weblogs, and Mahalo) has been the subject of many new stories. He’s also been a reporter on the other side of the table. As a result, he feels that he has learned a lot about how the PR and the press works–especially in the technology business. His philosophy of PR is summed up in six words: be amazing, be everywhere, be real. Here he offers up ten tips on how to do PR for your startup.