Jeff Melton, Kevin Loh and Jolyon Dove [Archive.org URL]

Just as customers don’t fit neatly into a single homogenous group, employees are motivated by different factors that are often dictated by their stage of life or personal interests. By learning what motivates each group and offering a customized program that delivers what matters most, companies find that employees are willing to work more effectively and devote more discretionary thought and attention to their jobs.

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