Jeffrey Garten [Archive.org URL]

When it comes to business education, for better or worse — and I think for worse — business schools are followers, not leaders. Typically, business schools hold their finger up to the wind and ask, What do our customers want? They have two kinds of customers. One is the people who are doing the hiring, and the other is the students. I happen to think that’s a pernicious concept — the idea that students are customers — because it assumes that students know best what kind of education they should have. But that is the culture in most business schools.

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