Jeffrey Garten [Archive.org URL]

Over the last fifteen years there have been a lot of ratings of business schools, and these ratings are very akin to customer-satisfaction ratings. You’re basically asking the students, How good was the experience? That presumes that the students know what it is that they should be learning, or whether the environment in a particular school is better than another school that they never attended. And that attitude really undermines the notion of education. If you don’t believe that the educational institution and the professors know more about the learning process than you do, then you shouldn’t bother to go to the school. The notion that these are customers deflates a lot of quality; if professors are constantly rated on how well the students like them and the course, then the rigor and challenge of the course is oftentimes diluted. In other words, the measure of the professor’s success in the classroom is an artificial measure. So all these ratings have had the effect of dumbing down the curriculum of a lot of business schools.

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