Joe Pine

One method for discovering where to innovate that I always encourage companies to use is customer sacrifice mapping. Customer satisfaction is all well and good – but all it does is measure how well we’ve trained customers not to expect too much. Customer sacrifice mapping goes beyond expectations to examine the gap between the ideal offering individual customers want and what they have to settle for today. Examining this sacrifice will identify dimensions of customization along which companies can innovate for competitive advantage.

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterGoogle+Share on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.