Having a consistent strategy may not seem like a differentiator. But having consulted with about 500 companies worldwide over the last 30 years, I have, time and again, heard employees complain that their company subscribes to the “flavor of the month” approach, constantly switching direction. Frequent changes in strategy breed both cynicism and a lack of confidence among employees. A clearly articulated, consistent strategy […] creates a deep sense that the company “knows where it is going.” […] Consistency also helps organizations make and accept tough decisions, even in the face of uncertainty.
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