Katya Andresen May 20, 2007 / Comment / 272 views / / Favorite 1Messages should do four things: establish a Connection, promise a Reward, inspire Action, and stick in Memory. (CRAM) Content: Quotation Source: 800-CEO-READ (8CR) Subjects: Communication, Marketing / SalesLike this content? Why not share it?Post navigation← Previous postEmployee Bias Claims, By The NumbersNext post →Surviving Intellectual-Property Due DiligenceMore Related PostsWhat Marketers Are Doing Wrong in Data AnalyticsHow to Build a Brand PyramidScott BelskyScott BelskyHit the Mark: Make Complex Ideas UnderstandableLeave a Reply Cancel replyUse your social media account Facebook Google Twitter or Your email address will not be published. Required fields are marked *CommentName * Email * Notify me of followup comments via e-mail. You can also subscribe without commenting. Receive a weekly new content update (no spam) via emailThis site uses Akismet to reduce spam. Learn how your comment data is processed.